Soccer coach and team huddling with hands together outdoors
Golden trophy cup with handles on either side and a rectangular base.
A digital illustration of a gold trophy with two handles and an empty base.
A fundraising progress bar showing $59,000 raised, which is 85% of a $70,000 goal.

The Coaches Behind Your Team’s Success

Kelly Wilkins and Todd Donaldson have spent decades coaching students and building competitive programs across youth, club, and high school athletics. They know the pressure coaches and leaders face because they’ve lived it. Five Fs was created to give schools a trusted partner who understands team culture, student motivation, and the challenges of raising money year after year.

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See How It Works

“A coach will impact more people in one year than the average person will in an entire lifetime.

-Billy Graham

A group of five young female soccer players smiling and hugging on a soccer field, with a net and other players in the background.

Our Mission

Coaching is a privilege and a responsibility, and we understand how much fundraising can pull you away from the work that matters most. Our mission is to support school programs with a proven fundraising system that brings clarity, confidence, and stronger results.

We want your students to stay engaged, families to stay informed, and your programs to have the resources it needs to grow. All while helping you focus on developing your students.

Meet The Five Fs Coaches

Our team brings more than 100 combined years of coaching, leadership, and student development experience, all focused on helping high school programs succeed.

  • A young girl wearing a baseball helmet and uniform standing on a baseball field, talking to a coach Kelly who is kneeling down.

    KELLY WILKINS | Founder & Fundraising Coach

    The lifelong lessons I’ve been blessed with in coaching both as the player, as well as the coach, have become a playbook for life. The passion to “make a difference” has become an everyday goal and fundraising has given me the opportunity to do so in a way that helps so many others. It’s about the TEAM always and I love embodying that with everything I do in every aspect of Life.

  • A young boy and a fundraising coach, both wearing orange football jerseys, stand together on a football field at a stadium, smiling at the camera. The boy's jersey reads 'LYNDON 33'.

    Todd Donaldson | CO-Founder & Fundraising Coach

    I am a lifelong student of the game. The game of life, football, baseball, fast pitch, lacrosse...it doesn’t matter which one. I want to learn, and I want to coach. The kids I’ve been blessed to know in 25+ years of coaching rec, club, and school sports have taught more than I’ll ever be able to pass on. I enjoy bringing that experience to fundraising.

  • A young girl and a high school fundraising coach with fiv fs, posing at a baseball field; the girl is being held up by the man, both smiling and showing the number one sign with their fingers.

    Andy Ford | Fundraising Coach

    I've coached baseball for 17 years, and one thing that I am certain of is that fundraising can change the game for any program. Being in the trenches, experiencing this for myself, I know that more funds allow for more opportunities for students, plain and simple. That's why I do this. Helping programs achieve their goals has become a true passion for me. 

  • A man with a beard and mustache wearing a baseball uniform and cap standing on a baseball field, who is a fiv fs fundraising coach.

    Zach Hobbs | Fundraising Coach

    I am an educator, coach, and fundraising leader committed to helping schools and community programs achieve their goals through organized, ethical, and effective fundraising. I believe successful fundraising goes beyond raising money—it builds responsibility, communication skills, and leadership in students and athletes.  I love helping teams raise money and forming great relationships and friendships with the coaches I am fortunate enough to work with. 

  • Portrait of a smiling woman with blonde hair, wearing a white sweater, who is a fiv fs fundraising coach.

    Vicki Wiley | Fundraising Coach

    I love being a coach because it lets me blend strategy with heart. I get to help people clarify their mission, find confidence, and ask for support in a way that feels authentic—not awkward. Watching fundraisers go from uncertainty to empowerment and seeing teams unlock real resources for causes that matter is incredibly rewarding. It’s not just about raising money; it’s about building belief, relationships, and momentum—and I love being part of that transformation.

What Our Customers Say

Young man in a light speaking in front of model un classroom with a globe and maps of the city on a whiteboard.

Raise More With a Simple Plan

Our hands-on system blends personal coaching with simple tools so your fundraiser feels organized, predictable, and effective from day one. Join the athletic programs, clubs, and school groups that trust Five Fs to bring clarity, communication, and stronger results throughout the year. Students stay engaged and programs raise more.

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